PROGRAM DETAILS

2013 marks the third year that Heinz® Ketchup has helped Americans honor and support our veterans and active service members. The Heinz Our Turn To Serve program celebrates those who have served our country, and raises awareness and money for Wounded Warrior Project® — a nonprofit, nonpartisan organization that honors and empowers wounded warriors.

HOW TO GET INVOLVED

Look for Heinz® Ketchup bottles with the "Our Turn To Serve" label at participating restaurants and retail stores nationwide. Participating Heinz® Ketchup bottles will feature a quick response (QR) code that can be scanned with a smartphone. The QR code will give instant access to step-by-step instructions to create and send a personalized Thank You Card to a veteran.

You can also share your thanks on Instagram when you tag your photo or video message with #OurTurnToServe. Photos, videos and Thank You Cards can be viewed in our Gallery of Gratitude.

For every Thank You Card sent, Heinz will donate $1 to Wounded Warrior Project®, up to $250,000. Heinz will donate an additional 57 cents for every Thank You Card that is shared via Facebook or Twitter by July 1, 2014.

2013 RESULTS

  • Since 2011, the H.J. Heinz Company, L.P., and the Heinz Foundation have donated over $880,000 to Wounded Warrior Project®.
  • In 2013, more than 240,000 Thank You Cards and Instagram photos were shared to support the Heinz Our Turn To Serve program.

A HISTORY OF HELPING

  • More than 780,000 personalized Thank You Cards have been sent to veterans through the Heinz Our Turn To Serve program.
  • During World War II, Heinz converted one of its factories to manufacture parts for planes.
  • Almost half of Heinz's total food production went to the Allied armed forces during World War II.