Campaign Details

The H.J. Heinz Company has a long history of supporting our nation’s armed forces, including several activities benefiting Wounded Warrior Project™ (WWP) – a national, nonprofit, nonpartisan organization whose mission is to honor and empower Wounded Warriors. Events such as a 5K race through Pittsburgh, auctions of autographed sports items, a golf outing, and picnics at a veterans home are just a few of the ways Heinz employees demonstrate their support for this worthy cause.

For the Our Turn To Serve campaign, we distribute specially labeled ketchup bottles to participating restaurants and retail stores. Customers can scan a QR code on the bottle to get access to step-by-step instructions on how to send a personalized “Thank You” card to a veteran. For every “Thank You” sent, Heinz donates $1 to WWP. For messages shared via Facebook or Twitter, Heinz donates an additional 57 cents.

Our 2012 campaign has ended, and we’re happy to report our goal of $250,000 has been reached for WWP. Please join us when the Our Turn To Serve campaign returns later this year.

Historical Support of Veterans and Wounded Warrior Project™ (WWP)

• Since 2011, the H.J. Heinz Company, L.P., and the Heinz Foundation have donated over $630,000 to WWP.
• Since 2011, more than half a million personalized “Thank You” cards have been sent to veterans through the Our Turn To Serve campaign.
• Almost half of Heinz’ total food production went to the Allied armed forces during World War II.
• Heinz converted one of its factories to manufacture parts for planes in World War II.

To get involved and learn more, visit woundedwarriorproject.org.