2013 marks the third year that Heinz® Ketchup has helped Americans honor and support our veterans and active service members. The Heinz Our Turn To Serve program celebrates those who have served our country, and raises awareness and money for Wounded Warrior Project® — a nonprofit, nonpartisan organization that honors and empowers wounded warriors.
Look for Heinz® Ketchup bottles with the "Our Turn To Serve" label at participating restaurants and retail stores nationwide. Participating Heinz® Ketchup bottles will feature a quick response (QR) code that can be scanned with a smartphone. The QR code will give instant access to step-by-step instructions to create and send a personalized Thank You Card to a veteran.
You can also share your thanks on Instagram when you tag your photo or video message with #OurTurnToServe. Photos, videos and Thank You Cards can be viewed in our Gallery of Gratitude.
We're happy to report that we reached our 2013 goal and will proudly donate $250,000 to Wounded Warrior Project®.* Thank you for making a difference! Stay tuned for details as we launch the program again in 2014.