Grown,
Not Made®.

Simply put, every tomato in every bottle of Heinz® Ketchup comes from Heinz® seeds. But there’s a lot more to being Grown, Not Made®.

Heinz Ketchup is Grown, Not Made

ONLY THE BEST TOMATOES

Each year we test 300 tomato varieties to find the sweetest, thickest, juiciest ones for our ketchup. Because we think those are the best kind.

 

GENERATIONS OF GREEN THUMBS

Most of the farmers who nurture our seeds and grow our tomatoes have done it for generations. And they’re as proud of Heinz® Ketchup as we are.

 

TRACKING OUR TOMATOES

That code in the cap of every Heinz bottle? That’s how we can track every bottle of Heinz® Tomato Ketchup ever produced.

 

PIONEERING FOOD PURITY

Our founder, HJ Heinz, believed in food purity and bottled his condiments in glass to showcase the quality of the products. He also was an advocate for the Pure Food and Drug Act passed in 1906;

 

NEVER GENETICALLY MODIFIED

No genetic modification techniques used here. Our HeinzSeed partners use only traditional breeding methods, ensuring a superior quality tomato.

 

LABELS DON'T LIE

Tomatoes grown from Heinz® seeds make our ketchup special. So it makes sense to put one on our label and reinforce our Grown, Not Made® message.